"Visit Florida "
In his senior year at Washington University in St. Louis part of Nathan's advertising class was to create a proposed campaign for the Florida board of tourism. His proposal had to involve one TV commercial. His team brainstorming came up short and he asked Joe for help. Joe came up with a campaign about visiting florida because it makes sense and to play off what the human senses (hearing, touch, smell, taste and sight) experience in Florida. Then Nathan produced and created the Ad. Geoff lent his voice as voice over talent.